Hillary Jayne Graphic, Logo & Brand Identity Designer in Sydney


Hello, I’m Hillary Jayne. I’m a freelance art director and graphic designer in Lane Cove, North Shore, Sydney, Australia.

I’ve been working in the creative industry for ten years as a graphic designer, art director and photo editor. With a strong background in magazine publishing and branding I am an expert at multi-tasking and balancing the creative and production requirements of any design-based project. I know print design inside-out: from concept to development to finished artwork, prepress, production and print.

These days I run a successful integrated creative studio, blended-creative.com.au , and also freelance in and around Sydney for creative agencies, small design studios and publishing houses.

Great design is not fine art, it’s commercially driven visual communication. If you want to work with a designer that understands this, and isn’t driven by artistic sensibilities, you need to work with me.

Want more information? Download my CV

Have a project in mind? Want to network? Get in touch. I’d love to hear from you!


Ugg Lifestyle Rebrand: logo & brand identity Show project details »

Ugg Lifestyle is an Australian owned & operated company, with six stores in Australia and Head Office located in Perth, W.A.

The flagship store located at Birkenhead Point outlet centre in Sydney required a complete brand refresh to bring the store’s image in line with the direction the centre is currently heading – to bring high end fashion labels to this iconic shopping centre.

The brief was to marry the heritage of Ugg Boots with an edgy, modern and urban look & feel, to reflect the brand journey – from humble beginnings as a practical sheepskin ugg boot, now on the global fashion stage, with embellishments, zips and sequins, worn by celebrities world-wide.

The re-launch project included a new logo & brand identity including store signage, a current fashion driven ‘look-book’ to a store design, packaging and swing-tag concepts now in production.

ugg lifestyle brand hillary jayne graphic designerugg lifestyle brand hillary jayne graphic designer 6ugg lifestyle brand hillary jayne graphic designer 2ugg lifestyle brand hillary jayne graphic designer 4ugg lifestyle brand hillary jayne graphic designer 3ugg lifestyle brand hillary jayne graphic designer 5ugg lifestyle brand hillary jayne graphic designer 7