Creative concept, art direction, layout and design. Macquarie Telecom is one of Australia’s leading business hosting, cloud and telecommunications companies. I was contracted by Meli Design to produce a look & feel, layout and design template for their 2013-14 annual report.
The brief was to refresh the look & feel in line with some recent press advertising concepts produced internally. Taking the bold use of colour and ‘block’ graphic devices, the challenge was to bring a sense of humanity to a very corporate financial document, at the same time making the financials of the company for the previous year easy to read and accessible.
With carefully selected stock photography as well as some internal images from case studies etc, the two were brought together to produce a a clean, professional and engaging annual report.