Hillary Jayne Graphic, Logo & Brand Identity Designer in Sydney

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Hello, I’m Hillary Jayne. I’m a freelance art director and graphic designer in Lane Cove, North Shore, Sydney, Australia.

I’ve been working in the creative industry for ten years as a graphic designer, art director and photo editor. With a strong background in magazine publishing and branding I am an expert at multi-tasking and balancing the creative and production requirements of any design-based project. I know print design inside-out: from concept to development to finished artwork, prepress, production and print.

These days I run a successful integrated creative studio, blended-creative.com.au , and also freelance in and around Sydney for creative agencies, small design studios and publishing houses.

Great design is not fine art, it’s commercially driven visual communication. If you want to work with a designer that understands this, and isn’t driven by artistic sensibilities, you need to work with me.

Want more information? Download my CV

Have a project in mind? Want to network? Get in touch. I’d love to hear from you!

 

Aspera Mobile Devices Show project details »

Logo, Brand Identity, Print and Digital Marketing collateral for startup mobile phone brand Aspera. 

I was contracted to design and develop a logo and brand identity for Aspera, a startup wholesale provider of mobile and smart phone devices to be distributed in Australia, New Zealand and Pacific Island regions.

The brand is made up of three core ranges- feature phones, smart phones  and a range of ruggedised handsets for the trade, construction and mining industries. Covering three distinctly diverse target niches with varying price points for wholesale distribution, the brand had to be flexible enough to sit confidently across these three ranges as well as communicate the brand core values: current technology, durability, affordability and quality.

The project began with the development of a logo and supporting graphic device which could be applied to the handsets. The logo was then paired with selected imagery, representative of each range, to communicate the brand’s unique breadth of target market in a friendly and engaging way. A ‘range colour’ was then applied during the development of a digital spec. presentation, alongside a set of display materials used at the brand’s launch in early 2013.

The Aspera brand has continued to evolve and I have been delighted to help Aspera apply it successfully to various print based collateral, such as packaging, flyers and trade show display items as well as online projects.

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